Email Marketing

There are two ways we can help if you want to send attractive, branded HTML emails to your clients.

Manual Emails

We can design and build an email(s) for you that we broadcast on your behalf. We can clean an email list for you and take out duplicates. We can even test the list to see which email addresses actually work. When you are happy with the design we broadcast it for you. We can personalise these emails if we have data with their names.

HTML Email Broadcasts Directly From the CRM

Our email system allows you to easily build an attractive email with pictures and links back to your web site. This can be test sent to check the content looks good. Once you are happy with the result you can broadcast this email to the contacts in the CRM database who have agreed to receive information from you.

With the list builder module, you can build targeted lists using criteria like product purchased or county etc.

Once an email has been broadcast, all “opens” and “reads” are logged in the system. Each time an email is read, CRM database is updated for that individual showing when the article was read. This means that you can statistically analyse your e-mail reads to find the most effective time/day to send them on.

Each ezine broadcast is logged to a text file. Each ezine also contains links back to that person’s CRM entry so they can manage their account and unsubscribe or update their contact details at will.

HTML Email Systems

Omniweb has built email broadcast systems from the ground up for several travel companies. These comprise the CMS / CRM system and the Email / Ezine broadcast system. These clients can construct their own attractive, branded email newsletters with their own images and content. They then can test send these and finally broadcast to the targetted list of their choice.